Fixed Ops in 2018: An Economist’s Perspective by Anna Zeck, managing editor, 10 Missions Media

Overview: Dealers who are able to successfully retain customers and keep them coming back to the service department will be the ones who will do the best and be the most profitable. Patrick Manzi, NADA senior economist, recently sat down with Fixed Ops Business to discuss the ways in which fixed ops has changed over Read more about <span class="entry-title-primary">Fixed Ops in 2018: An Economist’s Perspective</span> <span class="entry-subtitle">by Anna Zeck, managing editor, 10 Missions Media</span>[…]

Top 10 Strategies for Car Dealer Success by Max Zanan

The automotive retail industry is getting more competitive every year. There’s no doubt that as we move deeper into 2018, dealerships will continue to face pressure from all sides. However, 2018 has also seen strong overall economic growth and the industry is filled with opportunity for dealerships that embrace change and keep working aggressively to Read more about <span class="entry-title-primary">Top 10 Strategies for Car Dealer Success</span> <span class="entry-subtitle">by Max Zanan</span>[…]

4 Automotive Marketing Trends You Need to Know in 2018 By Rexbixit Consulting

According to an Autotrader study, 88% of prospective buyers use the Internet for their research, typically searching content on which car would suit their needs most, the best deals available for their budget, reading customer reviews all to narrow down where they go to buy their next car and when. People go online to research at Read more about <span class="entry-title-primary">4 Automotive Marketing Trends You Need to Know in 2018</span> <span class="entry-subtitle">By Rexbixit Consulting</span>[…]

12 Best Car Deals in August 2018 By John M. Vincent | US News

For most people, August means the dog days of summer. For automakers and their dealers, it’s almost the end of the model year and time to start clearing their lots for new models. In other words, it’s a great time to get a deal on a new ride. Interest rates are continuing to climb, but Read more about <span class="entry-title-primary">12 Best Car Deals in August 2018</span> <span class="entry-subtitle">By John M. Vincent | US News</span>[…]

8 Car Dealership Business Success Tips to Conquer Your Market By AutoRaptor

  The good news is that there are tons of profitable car dealerships all over the country that you can learn from—no need to re-invent the wheel. You already know the basics of running a car dealership business, but the most successful businesses drill down to the nitty gritty to truly understand their markets. 1. Read more about <span class="entry-title-primary">8 Car Dealership Business Success Tips to Conquer Your Market</span> <span class="entry-subtitle">By AutoRaptor</span>[…]

4 Dealership Opportunities That Create More Sales By Mark Tewart, Automotive Network

Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals dollar creation. Many dealerships are not effective at advertising and marketing. If you wait for your dealership to provide your leads and you blame them for poor results you are Read more about <span class="entry-title-primary">4 Dealership Opportunities That Create More Sales</span> <span class="entry-subtitle">By Mark Tewart, Automotive Network</span>[…]

25 Creative Automotive Marketing Strategies & Ideas By Anna Dizon on May 24, 2018 | Marketing, Marketing Ideas

In this article, we’ve gathered ideas from experts on how to effectively market small automotive companies, both sales and services, for any type of budget. Here are the top 25 automotive marketing ideas from the pros. 1. Make Sure Your Business Shows up in Local Search Results Marc Prosser, Co-founder, Fit Small Business Make sure Read more about <span class="entry-title-primary">25 Creative Automotive Marketing Strategies & Ideas</span> <span class="entry-subtitle">By Anna Dizon on May 24, 2018 | Marketing, Marketing Ideas</span>[…]

Global Auto Report: World Vehicle Sales Expand at a Solid Pace but Gains Soften in Emerging Markets Scotiabank Global Auto Report, July 2018

Global auto sales expanded at a solid pace in the first half of 2018 on the back of strong gains in emerging economies as well as better-than anticipated sales figures in the US. Canada and the US remain near record-highs, and are only set to post a slight decline in 2018 amid a moderation in Read more about <span class="entry-title-primary">Global Auto Report: World Vehicle Sales Expand at a Solid Pace but Gains Soften in Emerging Markets</span> <span class="entry-subtitle">Scotiabank Global Auto Report, July 2018</span>[…]

5 Surprising Marketing Moves From Elon Musk That Are Actually Brilliant By Sally Hogshead, Founder and CEO, How to Fascinate@SallyHogshead

Some of the most successful marketing tactics that Tesla used to build its following seemed completely insane at first. Here’s how to apply them to your own brand. When Elon Musk built his brand, it wasn’t the first automotive manufacturer.  It wasn’t even the first to bring an electric vehicle to market.  So how did he grab our attention? Read more about <span class="entry-title-primary">5 Surprising Marketing Moves From Elon Musk That Are Actually Brilliant</span> <span class="entry-subtitle">By Sally Hogshead, Founder and CEO, How to Fascinate@SallyHogshead</span>[…]

7 of the Most Brilliant Car Dealership Marketing Ideas We’ve Ever Seen by: Jazel Automotive Solutions

  It seems like every article about dealership marketing ideas have the same vague and boring lists. Email marketing. Responsive websites. Social media. These are all well and good, but they aren’t new ideas, they’re the standard (or what should be the standard). We’ve gotten sick of seeing page after page of the same old, Read more about <span class="entry-title-primary">7 of the Most Brilliant Car Dealership Marketing Ideas We’ve Ever Seen</span> <span class="entry-subtitle">by: Jazel Automotive Solutions</span>[…]