The Health Of Automotive Retail Bart Wilson, Director of Operations, Media

In a Modern Dealership article, David Mondragon wrote that the automotive industry was preparing for a big change that would bring far-reaching structural and economic implications for both dealers and the workforce. “On the surface, key economic drivers remain well positioned for growth,” he said. “Market indicators that should be high are high, and indicators Read more about <span class="entry-title-primary">The Health Of Automotive Retail</span> <span class="entry-subtitle">Bart Wilson, Director of Operations, Media</span>[…]

Car Dealership Sales & Marketing Strategies to Reach Generation Z by 10thauto.com

  By 2020, Generation Z will account for a whopping 40% of all consumers. Generation Z is the up and coming generation, born after 1995, and they’re already proving that they’re a totally different group of shoppers than Millennials. Here are some of our best car dealership marketing strategies to reach Gen Z. Price and Read more about <span class="entry-title-primary">Car Dealership Sales & Marketing Strategies to Reach Generation Z</span> <span class="entry-subtitle">by 10thauto.com</span>[…]

4 Automotive Sales & Marketing Trends You Need to Know Today by Rexbit Consulting

According to an Autotrader study, 88% of prospective buyers use the Internet for their research, typically searching content on which car would suit their needs most, the best deals available for their budget, reading customer reviews all to narrow down where they go to buy their next car and when. People go online to research at Read more about <span class="entry-title-primary">4 Automotive Sales & Marketing Trends You Need to Know Today</span> <span class="entry-subtitle">by Rexbit Consulting</span>[…]

Fixed Ops in 2018: An Economist’s Perspective by Anna Zeck, managing editor, 10 Missions Media

Overview: Dealers who are able to successfully retain customers and keep them coming back to the service department will be the ones who will do the best and be the most profitable. Patrick Manzi, NADA senior economist, recently sat down with Fixed Ops Business to discuss the ways in which fixed ops has changed over Read more about <span class="entry-title-primary">Fixed Ops in 2018: An Economist’s Perspective</span> <span class="entry-subtitle">by Anna Zeck, managing editor, 10 Missions Media</span>[…]

Top 10 Strategies for Car Dealer Success by Max Zanan

The automotive retail industry is getting more competitive every year. There’s no doubt that as we move deeper into 2018, dealerships will continue to face pressure from all sides. However, 2018 has also seen strong overall economic growth and the industry is filled with opportunity for dealerships that embrace change and keep working aggressively to Read more about <span class="entry-title-primary">Top 10 Strategies for Car Dealer Success</span> <span class="entry-subtitle">by Max Zanan</span>[…]

4 Automotive Marketing Trends You Need to Know in 2018 By Rexbixit Consulting

According to an Autotrader study, 88% of prospective buyers use the Internet for their research, typically searching content on which car would suit their needs most, the best deals available for their budget, reading customer reviews all to narrow down where they go to buy their next car and when. People go online to research at Read more about <span class="entry-title-primary">4 Automotive Marketing Trends You Need to Know in 2018</span> <span class="entry-subtitle">By Rexbixit Consulting</span>[…]

12 Best Car Deals in August 2018 By John M. Vincent | US News

For most people, August means the dog days of summer. For automakers and their dealers, it’s almost the end of the model year and time to start clearing their lots for new models. In other words, it’s a great time to get a deal on a new ride. Interest rates are continuing to climb, but Read more about <span class="entry-title-primary">12 Best Car Deals in August 2018</span> <span class="entry-subtitle">By John M. Vincent | US News</span>[…]

8 Car Dealership Business Success Tips to Conquer Your Market By AutoRaptor

  The good news is that there are tons of profitable car dealerships all over the country that you can learn from—no need to re-invent the wheel. You already know the basics of running a car dealership business, but the most successful businesses drill down to the nitty gritty to truly understand their markets. 1. Read more about <span class="entry-title-primary">8 Car Dealership Business Success Tips to Conquer Your Market</span> <span class="entry-subtitle">By AutoRaptor</span>[…]

4 Dealership Opportunities That Create More Sales By Mark Tewart, Automotive Network

Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals dollar creation. Many dealerships are not effective at advertising and marketing. If you wait for your dealership to provide your leads and you blame them for poor results you are Read more about <span class="entry-title-primary">4 Dealership Opportunities That Create More Sales</span> <span class="entry-subtitle">By Mark Tewart, Automotive Network</span>[…]

25 Creative Automotive Marketing Strategies & Ideas By Anna Dizon on May 24, 2018 | Marketing, Marketing Ideas

In this article, we’ve gathered ideas from experts on how to effectively market small automotive companies, both sales and services, for any type of budget. Here are the top 25 automotive marketing ideas from the pros. 1. Make Sure Your Business Shows up in Local Search Results Marc Prosser, Co-founder, Fit Small Business Make sure Read more about <span class="entry-title-primary">25 Creative Automotive Marketing Strategies & Ideas</span> <span class="entry-subtitle">By Anna Dizon on May 24, 2018 | Marketing, Marketing Ideas</span>[…]