September 11, 2017

Leadership

Tony della Busa
Tony della Busa
President & CEO

 

The automotive vertical is Tony’s passion. Tony’s ongoing mission has been the creation of innovative mobile solutions that improve how dealerships sell, service and remarket their inventory. With over 25 years of leadership experience, Tony leads the management team focused on growing global demand for the company’s proprietary Mobile Customer VIP, Mobile OBD Diagnostics & Geo-Mobile Sales solution. Tony has a proven track record in helping dealerships to achieve a competitive advantage, increase customer acquisition and improve service retention through innovative digital initiatives.

Overseeing the strategic direction of Mobile Einstein, Tony has been instrumental at forging mutually beneficial strategic alliances with leading partners and businesses. Among his professional accolades, Tony served as a founding member and Senior Vice President of Sales & Marketing at Engate Technology. Here he headed the company’s worldwide sales, marketing and business development program, leading to a strategic OEM partnership with IBM.

Previously, Tony served as the Director of Marketing & Communications at Atreus, where he successfully led their marketing, lead generation and communications programs, resulting in an acquisition by Sonus Networks.

Earlier in his career, Tony was responsible for business growth, demand generation and program execution at Cambrian Systems, leading to a strategic partnership and acquisition by Nortel Networks. This diverse management background in sales, marketing and operations, along with significant experience in mobile technologies, has enabled Tony to deliver business outcomes for customers and partners, while driving continued growth for Mobile Einstein.

 


Andrei Michaels
Chief Technology Officer

 

As Chief Technology & Innovation Officer, Andrei is responsible for leading the company’s technology vision and plays a key role in defining strategies that drive customer-centric innovation and success through Mobile Einstein’s next-generation cloud platform.

As a technology innovator, Andrei is defining Mobile Einstein’s digital vision and strategy, functioning as a force driver behind the company’s products, innovation and growth. To capitalize on mobile and cloud opportunities, Andrei leads the company’s group of highly skilled, technology architects, who are passionately working to improve the dealer-to-customer relationship by driving innovation through R&D and leveraging emerging technologies to bring the newest innovations to clients globally.

Andrei’s exceptional track record of product design, user experience and technical improvement are based on his belief in quality and expandability. He is known for his ability to intrinsically identify customer requirements and translate them into realizable product features that drive customer success.

Andrei has held multiple technology and development roles where he has earned a proven track record in product delivery – spearheading Mobile Eintein’s great technology and turning it into scalable, global, and marketable solutions that accelerate growth.

 

Vadim Liakhovich
Vice President, Design & User Experience

 

Vadim leads the company’s user experience design function and works closely with Mobile Einstein’s product and mobile agency team to help dealerships define usability, user experience design, and customer journey.

Previously, Vadim spent five years at Yandex, a multinational corporation specializing in Internet-related services and products, where he scaled the engineering team into a high-velocity streamlined organization using scaled agile framework.

Vadim’s exceptional track record of product development, user experience and technical improvement are based on his belief in quality and expandability. He is known for his ability to identify dealership requirements and translate them into realizable product features that drive frequent consumer usage and success.

 

 David Martinek
David Martinek
Vice President, Marketing

 

A twenty five year marketing and technology veteran, David has been instrumental for setting and executing a total customer experience strategy grounded in the relentless pursuit of our customers’ success.

In this role, David oversees the global management of Mobile Einstein’s brand, including building global customer demand, identifying new revenue opportunities and increasing brand awareness. Most recently, David founded shApp, an advanced online shopping application and analytics platform, where he successfully positioned, grew and led the company for an acquisition.

Prior to that, David co-founded Recycle Frog, a precious metals recycling company, where he developed strong relationships with charitable organizations and reputable businesses. Within two years, David positioned Recycle Frog as the largest precious metals recycling company in eastern Canada with annual revenues of $10M. Earlier, David served as Marketing Director at BlueCat Networks where he was instrumental in helping the company grow from $10M in annual revenue to $35M.

David will continue to drive growth for Mobile Einstein via comprehensive marketing strategies that include global and country-level strategic planning, branding and positioning, product and solutions marketing, integrated multichannel marketing, digital marketing and commerce, and sales channel enablement and optimization.

 

Scott MacKenzie
Scott MacKenzie
Vice President, Sales & Customer Success

 

Scott has 30 years of business experience in the IT industry and has held leadership roles in his career at a variety of successful technology companies, building a reputation as a leader, mentor, and collaborator.

Scott leads a global sales organization, where he leverages his international sales experience and successful track record of securing new recurring revenue and customer renewals. He is responsible for driving global growth and continued market leadership by delivering and supporting Mobile Einstein solutions to organizations in established and new markets around the world.

Scott manages the company’s direct sales organization and supports global partners as a route to market, serving as a unique differentiator in helping deliver positive business outcomes for customers while promoting growth for Mobile Einstein. Additionally, Scott is responsible for ensuring customers are successfully adopting and optimizing the value of Mobile Einstein solutions to address and solve their business priorities, both directly and through partners.

Scott has held many senior sales roles in managing sales, systems engineering and consulting. Before joining Mobile Einstein, Scott held a number of sales and channel management positions in the VoIP system, network provisioning and management solutions marketplace, including Benbria Corporation, Digital Fairway, Netcelerate, and Computer Sciences Corporation.

 

 Frank Beaupre
Frank Beaupre
Vice President, Operations

 

An IT and Operations professional of 25 years, Frank is known for his strong track record of innovative problem solving, operational excellence and talent development. As COO, Frank plays a key role in overseeing the organizational strategy, driving execution, promoting operational effectiveness, and creating best practices that enable customers’ digital transformation.

In this role, Frank leads the operations organization responsible for advancing profitable growth strategies and improving operational performance. Frank and his team deliver significant business value through strategic initiatives and program innovations that create profitable growth and capacity for Mobile Einstein and its partners.

Frank’s strong commitment to operational excellence and aptitude for partnering cross-functionally have elevated the role of digital solutions at Mobile Einstein, resulting in growing the company’s software-as-a-service strategy and expanding cloud-based delivery and customer support models. Under Frank’s leadership, Mobile Einstein is widely recognized for industry-leading customer satisfaction and support delivered through its support centers and partners.

Previous in his career, Frank held a variety of leadership roles in operations, manufacturing, and IT at Statistics Canada and Nortel Networks, where he focused on solution support and expansion into hyper-growth markets.

 

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